Jason Fried On Why YouTube Was A Good Purchase
Jason Fried of 37 Signals just posted an article on why YouTube was a good purchase for Google. > It’s not the technology, it’s the experience. It’s simple sharing. It’s easy embedding. It’s reliable viewing. It’s “when I share a YouTube video with someone I know they’re going to be able to see it no […]
Jason Fried of 37 Signals just posted an article on why YouTube was a good purchase for Google.
> It’s not the technology, it’s the experience. It’s simple sharing. It’s easy embedding. It’s reliable viewing. It’s “when I share a YouTube video with someone I know they’re going to be able to see it no matter which browser, computer, or OS they have.†That’s what makes YouTube YouTube.
Other arguments I’ve heard around for awhile, and a viewpoint I held for myself was that YouTubes technology is almost trivial to reproduce. The Netscape team (who are brilliant, btw) did it in a weekend, and I think even came up with a superior product. But Jason is right; that’s not the point.
The point is the brand, and the point is the audience. YouTube has both. You can’t create that in a weekend. I was going to say that you can’t buy that, but Google just did.