One common question was a concern about continuing to see revenue. “If we are giving away all of our content for free, how will we be funded? (And thus be able to continue operating.)” This seemed to be a common concern, perhaps bordering on a fear.
At the panel discussion I participated in at the NRB Convention, I was asked to explain why Desiring God pulled out broadcasting its radio program to distribute content via the Internet. The debate is still (three years later!) a hot one, and one that was made before my time. So I’ll point you to DG’s formal explanation on our site.
An equally important issue is our decision to offer ALL of our content online, for free, without requiring registration (in a maximally usable interface). Matt Perman has written several excellent articles on the subject, and has turned one of them into an explanatory video. Read the rest of this entry »
This weekend I was honored with the privilege of speaking at the NRB Convention with DJ Chuang and Bob Lepine. Our session was a discussion panel on the way “New Media” (blogs, social networking, etc) can be used together with “Old Media” (TV, Radio, print news, etc).
I was particularly excited about this opportunity because it is rare that these two worlds collide. As a strategist and developer, I am excited about opportunities to help organizations understand how to leverage some exciting new technologies to extend their reach and speak to an already thriving community, that pays very little attention to TV and radio programming beyond prime time entertainment and professional sports. (That statement was anecdotal. I don’t have stats to back it up.)
So this might mark a slight shift or addition to the focus of this blog which has typically been about intricate details of the technology powering this media revolution. I’ll still be writing about Web technology, but now will be including material that will seem obvious to most of my current readers. So if you are frustrated with the basic nature of the information presented here, rather than tuning out, perhaps you can work with me to help a new audience understand what it is we do here in the “New Media”.
Looking forward to the conversation. More coming momentarily.
Found this gem. A news report from 1981 describing an early “Internet”. Funny to think that this is now mainstream in a way they didn’t even imagine yet.
Matt has been creating Web sites for a decade, playing nearly every role on a Web team at least once. A love for art, a knack for code, and a love for people have fueled his career.
