Why blog?

Addressing the question: why are blogs important for businesses?

Two important characteristics of blogs are that they are written by a person who is knowledgeable and passionate about the topic, and they are written in a “real voice.” This is a cosmic shift from the marketing and public relations materials that are the staple of business communications. Often, when information goes through a formal marketing or PR process, the end result is an attractive, expensive, stale, diluted document written in corporatespeak. This result is generally due not to any incompetence or malevolence on the part of corporate communicators but to the processes that have evolved to accommodate the costs and standards of print technology. As a result, the edge, the authenticity, and the voice of the professional speaking to his fellow professionals are lost. Blogs offer the human voice, which can be loud, controversial, and even wacky. But the realness of the blog inspires trust and piques people�s curiosity. A blog can create a community and a dynamic discussion.

This entry was posted on Friday, February 20th, 2004 at 9:18 amand is filed under Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

2 Responses to “Why blog?”

paul said on: February 20th, 2004 at 9:54 am
Matt- I completely agree with everything that you have said!
Matt said on: February 20th, 2004 at 10:47 am
sometimes paul… i want to smack you. :)